I can just picture the execs at Sony, Panasonic, Toshiba, Pioneer, and Samsung sitting around a boardroom table in like 1995 thinking, "we know high definition television is right around the corner, but if we can squeeze in a standard definition digital disc format between now and the advent of HDTV, perhaps even delay HDTV a little bit, we will all be swimming in our own Scrooge McDuck-style money bins, then we'll make all that money all over again when we launch Blu-Ray and HD-DVD. Hell, we'll make even more money by bringing back a VHS vs. Betamax style format war!!!!!!! BWAHAHAHA"